ABOUT ME
Hello and thanks for visiting my little corner of the internet. I’m an integrated producer specializing in multi-channel campaigns across social, digital, broadcast, earned media, OOH and experiential.
Born and raised in Fall River, Massachusetts, I supported myself through college, grad school and my freelance years tending bar and waiting tables. I moved to New York for a MA program at NYU, where I studied human rights media and visual anthropology. I spent several years as Programs Director at the Lower Eastside Girls Club, an incredible grassroots organization providing classes in art, activism, science, and technology. The Girls Club was my training ground for experiential production; I produced countless community events, from health fairs and prom dress giveaways to hackathons and international trips to Chiapas, Mexico.
After transitioning back to the world of TV and film, I worked my way up from production assistant to producer across documentaries, feature films and live television. Along the way, I’ve done an Oscar winner’s hair for a feature film, managed a props department on a scripted crime series, AP’d on story and challenge teams of competition shows like Chopped and Project Runway, and lugged more cases of water around Radio City Music Hall than I care to remember. Every chapter has shaped the producer I am today: resourceful, curious, always thinking a few steps ahead, with an ethos of hospitality that I bring to every project.
As an agency producer, I’ve helped shape and execute work for global brands including Dove, Degree, Vaseline, Barilla, CVS Health, Lipton, Breyers, Knorr, Progresso, Popsicle, eBay and Hellmann’s. I’m most excited by purpose-driven ideas that use creativity to educate and entertain, inspire and solve problems. I care deeply about the craft of storytelling and creating collaborative environments where people can do their best work. There may be a parallel universe where I became the next Margaret Mead, but in this one, I’m grateful to have also built a career around people, culture and communication.
On nights and weekends, you can find me recording and performing with the Resistance Revival Chorus and the Jerriese Johnson Gospel Choir, or chasing a toddler around Brooklyn.
“The Healing” by Raina Sokolov-Gonzalez and arranged by John Del Cueto. BGVs: Madge Dietrich, Carolyn Eufrasio-Traore, Gabbi Beauvais, Shari Gill. Accompanied by Dionne Mcclain-Freeney (piano), Bernice Brooks (Drums)and Hajime Yoshida(Guitar).