After selling out in minutes and going viral in year one, Progresso Soup Drops came back for Year 2 with even more soup you could suck on.  We turned the original Chicken Noodle drop into a limited-edition Variety Can featuring Chicken Noodle, Tomato Basil and Beef Pot Roast,each with a new warming sensation for an even more comforting experience. The campaign generated 12.83 billion earned impressions and made its way onto Saturday Night Live, The Tonight Show, The Late Show and USA Today, helping drive buzz and sales.