For the 67th anniversary of the iconic Dove Beauty Bar, Beauty Never Gets Old challenged the industry’s obsession with youth by putting women 60+ at the center of the conversation. The integrated campaign celebrated 10 real, longtime Dove users through film and portraiture, extending across TV, streaming, social, digital and OOH. The work generated 1.4B earned media impressions, 1.6M organic views and an $11M increase in Beauty Bar sales.