Barilla turned pasta into a multi-sensory experience with the Al Bronzo Soundtrack. We partnered with Oxford experimental psychologist Charles Spence and three-time Emmy-winning The White Lotus composer Cristobal Tapia de Veer to explore how sound can enhance taste. Scientific insights around six Al Bronzo pasta shapes were translated into six original music tracks, each designed to complement a different cut. The experience came to life across Spotify, social and earned media. As a physical extension of the “sonic seasoning” campaign, we produced a limited-edition custom vinyl record, complete with recipes and tasting instructions.