To launch Hellmann’s new Chicken Tender Dips, Love Me Tenders celebrated the perfect pairing of tenders and dip by making it official with a real Las Vegas wedding.  From a nationwide casting call to a 60-person reception complete with a four-foot chicken tender tower and tuxedo clad, Manny Mayo officiating, we turned a product launch into a true love story. The celebration extended across earned and social, generating 2B+ earned impressions and 270 media placements, including The Wall Street Journal, People, NPR and Bon Appétit. This was one of my favorite projects. Cheers to the happy couple!