NUTRO’s Farmers Market for Dogs, was an immersive experience designed with pet behaviorists to put pups first while raising awareness around the importance of regenerative agriculture, healthy soil, and the ingredients that go into their pet’s food. Hosted at The Grove in Los Angeles with actor and advocate Ian Somerhalder, the experience featured snout-level produce stands, sensory activations, pet-safe flowers, treats, paw-strology and soil-health demonstrations. The media preview and event welcomed 2,000+ dogs and pet parents and generated 894M+ earned impressions.