clinicals: Pits & giggles

Social·Photography·Experiential

To launch Dove’s new Clinical + Care Antiperspirant, Pits + Giggles brought “Hyperhidrosis hotties” together for a one-night-only comedy show at The Stand in New York City. Hosted by Hannah Berner and featuring comedians Amber Autry, Sydnee Washington and Daniela Mora, the live activation doubled as a content shoot for organic and paid social and extended into Sweaty Girls Survival Guide, a social series featuring Berner responding to women’s real sweat stories.

CLIENT
Dove

AGENCY
Edelman

DIRECTOR
Jackie Philips

EDITOR
Zeke O’Donnell

PHOTOGRAPHER
Anela Bence

PRODUCTION
Cowboy Bear Ninja

EDITORIAL
Bandit

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Nutro: Farmers Market for Dogs

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Degree: Trainers for Hire