clinicals: Pits & giggles
Social·Photography·Experiential
To launch Dove’s new Clinical + Care Antiperspirant, Pits + Giggles brought “Hyperhidrosis hotties” together for a one-night-only comedy show at The Stand in New York City. Hosted by Hannah Berner and featuring comedians Amber Autry, Sydnee Washington and Daniela Mora, the live activation doubled as a content shoot for organic and paid social and extended into Sweaty Girls Survival Guide, a social series featuring Berner responding to women’s real sweat stories.
CLIENT
Dove
AGENCY
Edelman
DIRECTOR
Jackie Philips
EDITOR
Zeke O’Donnell
PHOTOGRAPHER
Anela Bence
PRODUCTION
Cowboy Bear Ninja
EDITORIAL
Bandit